# identity.md

## Organization Overview
- **Company Name:** Pura Luxe
- **Mission:** A company created by stylists for stylists, dedicated to serving the professional styling community.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ofer Brami: Creator of Pura Luxe, professional stylist & salon owner with over 25 years of experience, international stylist. (See: https://puraluxe.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering innovation and excellence within the professional styling industry, driven by deep expertise and a commitment to stylists.

## Operations & Structure
- **Business Model and Operational Approach:** Developing and offering high-quality products specifically designed by and for professional stylists.
- **Location(s) and Geographic Presence:** Operates with an international perspective, serving a global community of stylists.
- **Key Partnerships and Affiliations:** Details forthcoming.