Certification
Pura Luxe Certification
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Welcome to the PURA LUXE PROTEIN SMOOTHING TREATMENT Certification PROGRAM
STEP 1
Once you've absorbed the information provided here, you will understand why PURA LUXE TREATMENTS are truly customizable for ALL NATURAL HAIR TYPES.
PURA LUXE Treatment Options
Smooth & Straight
Reduce the Frizz
Repair & Heal Only
Treatment - Smooth
Step 1 - Wash
Wash clients hair with shampoo only (no conditioner, no product) & Dry hair 100%
Step 2 - Apply Treatment
Divide dried hair into 4 sections and apply treatment to the hair (like you would color) in 1/2"-1" Sections using a color brush. Then use a wider tooth sized tail comb to comb the product through the hair, insuring that the treatment was applied evenly and thoroughly to the hair. - Formula : Ratio - 80 gram (3 oz) smoothing treatment Base + 8 gram (0 .3 oz) Protein boost + (add 3 gram (0.11 oz) of purple Gloss for blondes or Gray )
Saturate the hair with a brush /color applicator
For more resistant and coarse hair (increase the Protein Boost amount up to 24gram (1 oz) per 80 grams Base Treatment
Step 3 - Process Time
Under the Infrared Lamp for 30 minutes
Place the client directly under the lamp ( with no cap) making sure that the lamp arms are positioned so that heat is applied all over the head, with a focus on the more resistant curly hair.
Place lamp 7" - 10" away from head.
This step allows for the product to penetrate the hair
For Coarse, Curly Resistant hair , increase the time under the lamp by 15 minutes AND 25-30 minutes with NO HEAT
If hair is Finer, thinner texture then you can reduce the No Heat time by10- minutes
Step 4 - Rinse & Dry
Rinse hair with warm water only for a few minutes to remove the treatment & dry hair 100%
Rinse as well as you can in order to get as much product out as possible.
Step 5 -Flat Iron
Divide dried hair into 4 sections and begin to flat iron ( 1/2"-1" sections)
Titanium Flat Iron ONLY !
Iron heat at 450 degrees
For damaged hair reduce heat, 310-410 degrees for blondes and over processed hair.Use common sense! (if you need to REDUCE the HEAT then INCREASE PASS count if you feel that the hair can handle it.
9-11 passes with the flat iron. Make sure you work slow & thorough
If you see static then stop flat ironing that section even if you did not reach the 9-11 passes.
After flat iron options:
You can continue to step 6
Color hair, highlight hair
Send her home , to the gym, or to the pool
Step 6 - Rinse & Repair (optional)
Rinse hair with water only & apply Protein Repair (like a mask) for 5 minutes in the sink & dry 100%
This step allows you and the client to see the actual final results.
It also allows you to fix any area that you missed with the iron and may still be curly or frizzy , you simply go over it again with the flat iron (5-7 passes) . No need to re apply the treatment if this step is done NO MORE then 30 Minutes after the final rinse ! *I like to call this step INSURANCE for the Stylist!
Treatment - Reduce The Frizz
Step 1 - Wash
Wash clients hair with shampoo only (no conditioner, no product) & TOWEL DRY hair
Step 2 - Apply Treatment
Divide dried hair into 4 sections and apply treatment to the hair (like you would color) in 1/2"-1" Sections using a color brush. Then use a wider tooth sized tail comb to comb the product through the hair, insuring that the treatment was applied evenly and thoroughly to the hair.
Formula:Ratio - 80 gram (3 oz) smoothing treatment + (add 3 gram (0.11 oz) of purple Gloss for blondes or Gray) - Saturate the hair with a brush /color applicator
Step 3 - Process Time
Client must sit under the Infra Red LAMP for 30 minutes or (55 minutes NO HEAT)
Place the client directly under the lamp ( with no cap) making sure that the lamp arms are positioned so that heat is applied all over the head, with a focus on the more resistant curly hair. Keep lamp 7"-10" away from head. - this step allows for the product to penetrate the hair
Step 4 - Rinse & Dry
Rinse hair with warm water only to remove the treatment & dry hair 100%
Step 5 -Flat Iron
Divide dried hair into 4 sections and flat iron ( 1/2" - 1" sections) -Titanium Flat Iron ONLY !
Iron heat at 415 - 450 degrees
For damaged over processed hair reduce heat, ( 310-410 degrees) Use common sense! (if you need to REDUCE the HEAT then INCREASE PASS count if the hair can handle it.
6-8 passes with the flat iron. Make sure you work slow & thorough
If you see static then stop flat ironing that section even if you did not reach the 6-8 passes.
After flat iron options:
You can continue to step 6, 2
Color her highlight her
Send her home , to the gym, or to the pool
Step 6 - Rinse & Repair (optional)
Rinse hair with water only & apply Protein Repair (like a mask) for 5 minutes & dry 100%
This step allows you and the client to see the actual final results.
Treatment - Repair & Heal Only
Step 1 - Wash
Wash clients hair with shampoo only (no conditioner, no product) & Towel Dry hair
Step 2 - Apply Treatment
Divide dried hair into 4 sections and apply the treatment to the hair (1/2" - 1" Sections)
Formula Ratio -40 gram smoothing treatment base + 40gram Repair +(add 3 gram (0.11 oz)of purple Gloss for blondes or Gray hair )
Step 3 - Process Time
Client must sit with no heat for 30 minutes only if the hair is extremely damaged or over processed.
If the hair is in a healthier state then they can sit under the Infrared lamp for 30 minutes Only.
This step allows for the product to penetrate the hair
Step 4 - Rinse & Dry
Rinse hair with warm water only to remove the treatment
Step 5 - Dry
Round Brush Blowdry to seal and finish the look.
After Care:
Make sure that the client uses a conditioning mask 1 time per week moisturize the hair. We also encourage using a Sulfate Free shampoo to assist with treatment longevity. It is also nice for them to use a light serum after a rough dry to smooth out any split ends the client may have from previous color, bleach or heat damage.
SAFETY INFORMATION
DO NOT INGEST. IF SWALLOWED, DO NOT INDUCE VOMITING, SEEK MEDICAL ATTENTION. AVOID EYE CONTACT. KEEP OUT OF REACH OF CHILDREN. IF REDNESS OR OTHER SIGNS OF ADVERSE REACTION OCCUR, DISCONTINUE USE IMMEDIATELY . IF IRRITATION PERSISTS, SEEK MEDICAL ATTENTION.
This material is for educational purposes only.
Copyright 2023 Osher Inc.
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✕
🌿 Meet Botany by Pura Luxe Professional. Advanced smoothing powered by silk proteins, 11 amino acids, and peptide technology for smoother, softer, frizz-free hair with brilliant shine.
✨ Formaldehyde-free formula ✨ Deep conditioning and restructuring ✨ A sleek, glossy finish
Botany is now available to order directly through our website! Shop now and upgrade your treatment menu.
October 23
✕
Salon Professionals, Meet Your New Go-To Smoothing Treatment! 🙌🏼 Botany by Pura Luxe Professional combines advanced peptide technology, silk proteins, and 11 amino acids to deliver a premium smoothing experience designed to reduce frizz and enhance shine.
✔️ Formaldehyde-free formula ✔️ Smooth, silky-looking results ✔️ Professional salon treatment
Now available to order directly from our website!
October 22
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Look at this incredible transformation! 😍 From frizzy, unruly hair to a smooth, sleek, glossy finish. The Pura Luxe Amino Acid Smoothing Treatment helps reduce frizz, enhance shine, and leave hair looking healthier, softer, and easier to manage.
October 21
✕
Think smoothing treatments only work on fine hair? Think again. Pura Luxe works beautifully even on thick, long, textured hair, helping reduce frizz, soften the hair, and create a smoother, shinier finish without taking away its natural beauty.
The result? Hair that looks naturally smooth, soft, and healthy, not flat, stiff, or like you just had a smoothing treatment.
October 19
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🌿 Introducing the new Botany Collection by Pura Luxe!
Powered by advanced peptide technology, silk proteins, and essential amino acids, our organic smoothing system delivers smoother, stronger, frizz-free hair with incredible shine.
✨ Formaldehyde-free ✨ Deep repair & hydration ✨ Beautiful, long-lasting results Ready to elevate your smoothing services? Contact us at info@puraluxe.com
October 15
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Give your hair the smooth, healthy looking finish it deserves with Pura Luxe. Our amino acid smoothing treatment helps reduce frizz, enhance shine, and leave your hair soft, smooth, and easier to manage.
October 13
✕
Join Pura Luxe Professional for an exclusive in-person training and master the technique behind beautiful, smooth, frizz-free hair.
🤎 Basic Class: 10 AM - 2 PM 🤎 Advanced Class: 4 PM - 8 PM 📅 Monday, October 19 📍 Tarzana, CA
We’ll also be introducing a NEW treatment at the class! Only a few spots left!
📩 Email INFO@PURALUXE.COM for registration and full details.
October 12
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Discover the Pura Luxe experience, from the products and application process to the final results, revealing smoother, shinier, and naturally beautiful hair.
October 9